Venus Crème Bar conceptualized “Aapki Khoobsurti Unki Nazar Se” campaign with the sole aim of helping couples find a deeper meaning in their relationship and to discover power of beauty, both outward and inward.
Majority of couples do not openly express their love and affection for each other continuously, after being married.
9 out of 10 couples feel the need for appreciation and love of their spouse after marriage
We identified slice of life stories from everyday couples, who have discovered the power and beauty of their relationship and found deeper meaning over a period of time.
We created a social media experiment, we asked 3 couples, to express their love for each other. In the process we opened up registration for many more couples to participate in the “Aapki Khoobsurti Unki Nazar Se” contest
We opened online registration, were couples were required to simply upload their couple photograph & some general information along with it. Register here: https://registration.venussoap.com/
We identified 14 cities and each city had face to face auditions followed by grooming sessions for the selected participants and a city finale. Each city had a winning couple and two runner’s up.
https://registration.venussoap.com/city.html
After each city to keep the participation flowing for subsequent cities we also created city videos for the winning couple and runners up.
- https://registration.venussoap.com/event-rajkot.html
- https://registration.venussoap.com/gallery/nagpur
- https://registration.venussoap.com/event-ahmedabad.html
Har sheher ke seene mein dabi hoti hain kai khatti-meethi, suni-ansuni kahaaniyan! Aisi hi kuch kahaniyan lekar aaye hain hum 'Kahani Rishton Ki' ke sang. Nagpur mein mili hamein ek khoobsurat rishte ki anoothi kahani! Aur inke rishte ko mili pyaar ki ek saugat, 'Aapki Khoobsurti Unki Nazar Se' ke saath. Dekhiye pyaar aur vishvas ki ye kahani- AAJ, KAL aur HAMESHA!
Kehte hain dosti pyaar ki pehli seedhi hoti hai. Hamein is baat ki gehraai ki ek khoobsurat misaal Rajkot mein mili. 'Kahani Rishton Ki' ke dusre bhaag mein hum laaye hain Bhushan aur Bhumi ki kahani- 'Ek Pyaar, Dosti Ke Naam', jinke rishte ko mili ek khoobsurat saugat 'Aapki Khoobsurti Unki Nazar Se' ke zariye. Aaiye dekhein!
Ahmedabad ke Mr. aur Mrs. Barot ki ye kahani shayad aapko apni jaisi lage kyonki waqt ki kami toh hum sab ke hi paas hai. Aaiye dekhein inke rishtey ko kaise mili pyaar ki ek khoobsurat saugat, 'Aapki Khoobsurti Unki Nazar Se' series ki agli kahani 'Tum aa gaye ho' mein!
The “Aapki Khoobsurti Unki Nazar Se” campaign got immense traction across various print, television and digital media channels, increasing our brand footprint and recall.
- http://www.mediainfoline.com/brand/venus-creme-bar-aapki-khoobsurati-unki-nazar-se-hits-right-chords
- http://www.contestnews.in/venus-cream-bar-aapki-khoobsurti-unki-nazar-se-contest-win-trip/
- http://www.dailypioneer.com/state-editions/bhopal/aapki-khoobsurti-unki-nazar-se-concludes-successfully.html
- https://www.offerscontest.com/contest/venus-aapki-khoobsurti-unki-nazar-se-contest/
- http://www.indiaeve.com/event/%E2%80%9Caapki-khoobsurti-unki-nazar-se%E2%80%9D-contest/
- http://everythingexperiential.businessworld.in/article/Venus-Cr-me-Bar-s-campaign-engages-young-couples-through-multi-city-campaign-/31-10-2017-129979/
- http://tennews.in/venus-creme-bar-aapki-khoobsurati-unki-nazar-se-grand-finale-finishes-on-a-high-note/
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