Task
       
     
Strategy
       
     
Idea
       
     
Encompassing the Audience
       
     
Results
       
     
Task
       
     
Task

Vaginal health and care is the least discussed topic on social media.

Strategy
       
     
Strategy

Imbue, the intimate hygiene company went beyond its product with truth and honesty to talk about a women's body on an everyday basis.

Idea
       
     
Idea

We created a series of communication strategies that break the taboos, around women’s health and hygiene. In our endeavour we have created active social communication tool for consumers (men and women) alike, to educate as well as answer frequently asked questions about women and their bodies.

Instagram: www.instagram.com/imbuenatural
Blog: www.imbuenatural.com/blog
Facebook: www.facebook.com/ImbueNatural

Encompassing the Audience
       
     
Encompassing the Audience

Within a span of three months we have engaged with numerous consumers understand to discuss various gender sensitive issues like vaginal health, misconceptions of vaginal hygiene, vaginal smell, vaginal discharge etc.

Results
       
     
Results

Our active followers are men and women who want to stay gender sensitive to issues concerning the human body.