Friendship Day is celebrated every year. Keventers milkshake wanted to do a friendship day campaign, that talks about the bond friends have, no matter what!

SEC – A, B: Children / Adults
Age: 5 years and above
Income: Above Average / Average
Target Market/Cities: Pan India (Urban Metros / Small Towns)

How do you create a communication that marries the bond that friends have along with the brand premise of #ShakeItUp

This Friendship Day, we went nostalgic on all the memories that real friendships stand, however annoying it may be!

We created a video that talks about the ‘Annoying Things Best Friends Do’, and sometimes drive you mad. We also asked users to tag an annoying friend, who became your best friend!

Are they even your best friends if they don't drive you mad? This Friendship Day, #ShakeUpTheBond with your crazy ones who keep you sane.

Link: www.instagram.com/p/B0qRZUpHimW/ www.facebook.com/keventers/videos/2637534386257343
www.youtube.com/watch?v=A9M-YToGusU

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