Give brand 24SEVEN a leg up in the fight for mind space during the June-July FIFA WC 2018 period.

24Seven hit on one bender of an insight: to an audience lacking a home team to root for, the next best thing to winning is backing the winning team.

So hours before game time, we kicked off #Chill24x7, a daily contest inviting our audience to guess the winning team. Our social media promotion directed them to a microsite where they could predict the outcome of the match.
Link: www.chillzone.twentyfourseven.in

Winning predictions earned a team-themed hotdog. 6 predictions earned an exclusive team-themed bottle.

We targeted fans around our store locations shortly before match time, and refined our targeting basis their interests. #Chill24x7 created engagement before and after the fixtures, with the audience sharing their predictions and the wins on social media.

No. of hotdogs sold
12,456

No. of predictions
20,535

Total interactions achieved
2,77,687