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Brief
       
     
Brief

Red Chief makes branded high-quality footwear by using real original leather. The brand wanted to create a series of short docu-fiction films bringing out the bravery of its brand promise.

Challenge
       
     
Challenge

The essence of real leather needs to be linked to the lives of brave individuals.

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Insight

True bravery, is when you just don’t live for your dreams, but the dreams of others.

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Idea

Red Chief brings to you "Veer"- the untold stories of selfless heroism of our youth who have not only made us proud through their extraordinary contributions to the society but have also changed the lives of many by sacrificing their own goals!

       
     
Red Chief Veer_Inder Bajwa

Inder Bajwa's journey from India's top male model to Punjab's messiah, saving their youth from the plight of drugs, is an inspiration for one and all! Watch the video to know more.
#RedChief #Veer #InderBajwa #JoLadaVoVeerHai

 

       
     
Red Chief Veer_Ashin Khan

We feel immense pride to introduce you to our "Veer" Mr. Ashin Khan, who stopped at nothing to help carve the future of our nation by helping those who will be responsible for it: the youth of India. Watch this video to get a glimpse of his compassionate journey and to know how one man's dedication can brighten the future of many... #RedChief #Veer #JoLadaVoVeerHai #AshinKhan

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Impact

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