Colorbar had launched 1001 shades of nail paints. With Game of Thrones final season, round the corner, we saw an opportunity to do something topical.
SEC – A, B: Women / GOT Fans
Age: 16 years and above
Income: Above Average / Average
Target Market/Cities: Pan India (Urban Metros / Small Towns)
How do you marry the sentiments of the ‘Game of Thrones’ show with the sentiment of 1001 shades of nail paints?
We had an insight, that said no matter how hard you play, to get the throne, there are 1001 easier ways to get the beauty throne.
We created a series that, simple talks various houses in the Game of Throne series, but with a CB #1001ReasonsToThrone twist. For examples we have a shade for the loyalists, we have a shade for the loyalists (House Stark), we have a shade for the fiery (House Targaryen), we have a shade for the fierce (House Lannister) and we have a shade for the power hungry (House Greyjoy)