Annually, World Popcorn Day is observed on January 19th. In view of the same 4700 BC, India's 1st Gourmet Popcorn Brand wanted to create a simple social media campaign to leverage the day.

How do you integrate popcorn and movies, that can create shareable content for a week?

We connected popcorn lovers and movies-goers and relived the nostalgia of popular movies with the habit of eating popcorns.

#PopcornOfFame was created, to showcased iconic movie personalities as popcorn figurines, all made with clay art. We asked users to tell us their favourite pop culture icons and gave them free popcorns

We identified iconic movie personalities and started recreating their figurines in clay, yet also look like popcorn. View here - http://bit.ly/2BTYutS & http://bit.ly/2GP9cRw

We shared creatives of one movie personality every day, for a week, who was part of the #PopcornOfFame series View here - http://bit.ly/2F1dipl

We ended the campaign with a video that revisits the magic of cinema and 4700BC Popcorn

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