Brief
Independence Day, is celebrated every year on 15th August. Liberty Shoes, wanted a strong idea that portrays the spirit of freedom, on India’s 73rd Independence Day
Target Audience
Upper Segment: A1, A2 and B1
Middle Segment: B2 and C
Lower Segment: D, E1, and E2
Challenge
After 73 years of Independent India, do citizens understand, what is means to be free?
Insight
We talk azadi, all the time. But what is azadi? Is it the freedom we have or the freedom we exploit?
Idea
We created a video, that talks about the numerous times we take our freedom for granted and instilled a sense of responsibility, sense of belongingness and ownership of our own acts, as a closure for the video
Impact
Total Views
63M
Total Likes
1.3L
Total Shares
50K