Carot is an advanced GPS Vehicle Tracking System. But many car owners do not understand connected car solutions and the its various features like driving behaviour, find your car, impact alert etc. The brand wanted to create an interesting campaign in connection with April Fool’s Day

Connected car solutions, is last requirement on anyone’s mind, who own a car.

Though connected car solution is a modern technology for your car, over the years we have relied on the nimbu-mirchi, as the ultimate nazar ka totka.

We introduce Gajar 2.0. The ultimate car accessory which promises to ward off evil and protect you from mishaps. The product is nothing but a real Carrot! It comes with a durable hook on top that helps you hang it anywhere in the car.

A few days prior to April fools, we tie up with few reputed bloggers and seed the launch of Gajar 2.0. A car accessory which promises to ward off evil and protect you from mishaps. 
- https://techlomedia.in/2017/03/hang-gajar-car-luck-happening-47663/
- http://techniblogic.com/this-gajar-is-magic/
- http://anamikamishra.com/2017/03/the-gajar-with-magical-features.html
- https://www.heartbowsmakeup.com/gajar-new-nazar-battu/

We also created a believable video of a user who used Gajar 2.0

On the day after April Fools we break the truth about Gajar 2.0. So, the “carrot” that you expected to bring you luck is in fact, Carot — a smart device for your car that saves you from a slew of issues many of us encounter every now and then.

We also back the blog posts with information of the product and its uses.
- https://www.heartbowsmakeup.com/not-just-ordinary-carot/
- https://techlomedia.in/2017/04/carot-not-gajarheres-47827/

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