Brief
Furo Sports Moonwalker shoes are your lightweight partner for everyday fitness. Featuring a light weight knitted breathable lining, these lace-ups are durable and comfortable to wear.
Target Audience
SEC – A, B: Men / Women
Age: 16 years and above
Income: Average
Target Market/Cities: Semi-Urban Metros / Small Towns)
Challenge
To show that the Furo Sports Moonwalker shoes, is the ultimate light weight shoes ever to have been made.
Insight
Show how Furo Sports Moonwalker shoes, goes beyond and above traditional light weight shoes, with visual analogies about its light weight feature
Furo Sports Moonwalker Shoes: Feather
We did a series of audio visual digital animated ads that compares the light weight shoes to a feather and a balloon.
Link: www.instagram.com/p/B3g4yweBxfz/