Create social media stir around the occasion of SRL signing on Shilpa Shetty as brand ambassador.

SRL was quick to diagnose that the best way to make an announcement on social media is to let your audience make the announcement for you.

So in June 2018 we snapped a pic of Shilpa Shetty emerging from an SRL Diagnostics centre, seeded it through our network of social influencers including Instagram Viral Channels, Shilpa’s own fan club, and news channels, getting all of Social Media guessing as to #ShilpaKoKyaHua

Within a few hours, #ShilpaKoKyaHua was trending at #3 nationwide on twitter, and memes began to sprout everywhere, further fueling speculation as to the precise reason why Shilpa may’ve visited the centre, with opinions ranging from pregnancy to cancer.
Twitter: https://bit.ly/2XP81uH Youtube: https://bit.ly/2ST9NY4

Memes of Shilpa Shetty are going viral like crazy and #ShilpaKoKyaHua trends as she was spotted exiting a diagnostic lab

Shilpa cleared the air the following day, explaining that she’d been roped in as SRL’s brand ambassador, hence the visit. 
Media Coverage:  https://bit.ly/2XMsv7C https://bit.ly/2Ho3OZ7 https://bit.ly/2Cbwkd3 https://bit.ly/2J2H5Eq https://bit.ly/2UsJLfZ

Twitter 120.2mn impressions, a reach of 16.4mn, 11,195 tweets and 5229 retweets