Furo Sports shoes come with a ‘quad grip’ technology, that is made from tyre inspired sole, which has superior grip. Likewise Furo believes there are many athletes who use their grip on life, stand their ground, even when the odds are against them

SEC – A, B : Men / Women
Age: 16 years and above
Income: Average
Target Market: Semi-Urban Metros / Small Towns

How do we create a unique voice for the brand, that empowers the ‘underdog athlete’, with its shoes and technology making it the most affordable sports shoe brand?

Can the brand showcase stories of athletes who fight their circumstances and make it to the top, through hard work, determination and will-power.

We identified the story of Nisar Ahmad, the son of a rickshaw puller, who beat the odds and came first at a timing of 10.76 seconds in the Khelo India Games (2018).

Furo Shoes presents the story of Nisar Ahmad, a practically unknown 100m athlete from the heart of the capital, who has set out to make his mark on the biggest stage of them all - Olympics 2020!

Total Views
18M

Total Likes
‭19,409‬