Furo Sports shoes come with a ‘quad grip’ technology, that is made from tyre inspired sole, which has superior grip. Likewise Furo believes there are many athletes who use their grip on life, stand their ground, even when the odds are against them.

How do we create a unique voice for the brand, that empowers  the ‘underdog athlete’, with its shoes and technology making it the most affordable sports shoe brand?

Can the brand showcase stories of athletes who fight their circumstances and make it to the top, through hard work, determination and will-power.

We identify stories of three athletes from various disciplines, coming from humble backgrounds as the core strategy of our campaign, ‘Grip Your Game’.

FURO Sports proudly presents the incredible story of Annu Rani, the athlete from Bahadurpur, U.P. who has 4 national records under her name while becoming the first & only woman to cross the 60m mark in Women's Javelin Throw in India.

FURO Sports proudly presents the fascinating story of Beant Singh, the passionate young 800m sprinter who is just 8 seconds away from the Olympic record. Beant Singh, in his incredible journey has been quite the inspiration for all!

FURO Sports proudly presents the thrilling story of Tejaswin Shankar, the young prodigy who broke the National Men's High Jump record at the young age of 17. Indian Express called him India's high jump hope!

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