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Target Audience
       
     
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Insight
       
     
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Brief
       
     
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Brief

India was playing the Cricket World Cup 2019, with the likes of Australia, Pakistan, West Indies, England & New Zealand

Target Audience
       
     
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Target Audience

SEC – A, B : Children / Adults
Age: 5 years and above
Income: Above Average / Average
Target Market/Cities: Pan India (Urban Metros / Small Towns)

Challenge
       
     
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Challenge

How do you create conversations about famous cricketing rivalries, on a real time basis, on days of the Cricket World Cup 2019?

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Insight

Everyone like milkshakes, and we had a milkshake for every team playing the world cup

Idea
       
     
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Idea

We created a series of 25 secs videos about locker room banters between India vs Australia, Pakistan, West Indies, England, New Zealand.

These videos identified rival teams nuances and shortcomings and used it to add spice to the banter. The video ended with #ShakeUpTheBond, before every game.

       
     
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#ShakeUpTheBond of Ind vs Aus

What happens in locker room, stays in locker room! Amidst all the excitement of the World Cup, watch how the greats of the game are shaking up their bond off the field. #ShakeUpTheBond #IndVsAus #WorldCup19 #CWC19
Link: www.facebook.com/keventers/videos/403795826884384

       
     
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#ShakeUpTheBond of Ind vs Pak

The cricketing giants are all set to make their mark in the World Cup. Watch India and Pakistan #ShakeUpTheBond over Mocha Mania. #ShakeUpTheBond #IndVsPak #WorldCup19 #CWC19
Link: www.facebook.com/keventers/videos/403795826884384

       
     
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#ShakeUpTheBond of Ind Vs Wi

The history which started in 1983 World Cup final has reached the locker room in 2019. Watch what happens when these old “friends” #ShakeUpTheBond off the field. #ShakeUpTheBond #IndVsWi #WorldCup19 #CWC19
Link: www.facebook.com/keventers/videos/2062344827393138

       
     
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#ShakeUpTheBond of Ind Vs Eng

The battle for the World Cup has become intense. Watch what happens when the inventor of the game and a two time World Champion #ShakeUpTheBond. #ShakeUpTheBond #IndVsEng #WorldCup19 #CWC19
Link: www.facebook.com/keventers/videos/456525485145508

       
     
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#ShakeUpTheBond of Ind Vs Nz

What happens in locker room, stays in locker room! Amidst all the excitement of the World Cup, watch how the greats of the game are shaking up their bond off the field. #ShakeUpTheBond #IndVsNz #WorldCup19 #CWC19
Link: www.facebook.com/keventers/videos/499712704170231