Brief
       
     
Target Audience
       
     
Challenge
       
     
Insight
       
     
       
     
Impact
       
     
Brief
       
     
Brief

Avengers – Endgame (the final avengers movie) was releasing all over the world. Parallelly, 24Seven was giving a buy 4 get 1 offer across all its stores.

Target Audience
       
     
Target Audience

SEC – A, B : Students / Working Professionals / Housewifes / Fitness
Age: 16 years and above
Income: Above Average / Average
Target Market/Cities: Delhi NCR

Challenge
       
     
Challenge

How do you create a recall with Avengers – Endgame and a buy 4 get 1 offer across its F & B offer?

Insight
       
     
Insight

We decided, the best way to communicate the sudden offer, would be to talk the language of the Avengers fan.

       
     
24Seven #AvengersEndgame

We decided to create a magical portal for the offer to appear, as a shock and awe video.

Link: www.instagram.com/p/BwsJ8IYACzJ/

Impact
       
     
Impact

Views
29.8k

Likes
507